The Essence of the Book
This book introduces students to the field of
communication studies, establishing the
necessary foundation knowledge for
subsequent higher-order learning in the
various subject areas comprising the field.
This book is similar to basic books in
such areas as sociology, psychology or
economics, which introduce students to
the different principles and subfields of
the disciplines.
The Book Style
Written in a conversational style, the book
explores the different perspectives of
scholars in each of the sub areas of the field,
and fuses contemporary research findings
and theories with practical, relevant
examples.
BRIEF TABLE OF CONTENTS:
1. Basic principles and models
2. Perception and listening
3. Verbal messages
4. Nonverbal messages
5. The self in interpersonal comm.
6. Human emotions
7. Interpersonal relationships
8. Managing Interpersonal conflict
9. Interviewing
10. Fundamentals of public speaking
11. Relating with the audience
12. Indentifying and researching speech topics.
13. Organizing the speech
14. Delivering the speech
15. The Informative speech
16 The Persuasive speech
17. Small Group processes
18. Mass communication
